Measured To Fit
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Phone: (845) 297-8345
Measured to Fit
789 Sergeant Palmateer Way
Wappingers Falls, NY 12590
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A History of Measured To Fit

We are Beverly Franklin and Gail Williams, your Certified Bra Fitters of Choice! We have been connected through our strong faith and interest in helping others for many years.  We are so excited to share our experience, passion, and commitment to the beauty, confidence, and comfort of all women.  We work with women individually and in small groups to change women’s lives.  We feel this is our true calling and a ministry as we increase women’s self-esteem, confidence, and perception of their own beauty. Here’s a little history about us:

Beverly Franklin spent 30 years in corporate administrative services,  working with many high-ranking professionals.  She always believed that it was her job to help others look good, and today she’s still doing the same thing. Leveraging her extensive experience, she founded her own company to support women in her community in a direct way.

Gail Williams worked in an administrative position providing support services for over 20 years and later worked in the direct sales industry for 10 years.  Gail always had an entrepreneurial spirit and a heart for serving others.  Measured To Fit fulfills both desires.  It’s a blessing to be a blessing in the lives of women with a properly fitted undergarment Because One Size Does Not Fit All!

Their own bra-fitting experience made them want to share with other women.  Thus, Measured To Fit LLC was formed. Measured To Fit’s mission is to enlighten and empower women to know what the right fit feels like and how to achieve it.  You’re invited to experience what many women in the Hudson Valley and beyond are talking about: the right fit at Measured To Fit!

Measured To Fit NEWS

  • Sweet 16 Fundraisier Fashion Show
  • Holiday Hours
  • Daily Sale
  • Recycle Your Gently Used Bras!

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Be prepared to be amaze-d! This 4-Part Cup Balcony Be prepared to be amaze-d! This 4-Part Cup Balcony Bra features side support and upfront technology to support and shape your bust, perfect for every day. But it doesn't stop there, Amazes features a curved underband to reduce rolling and discomfort as well as firm wing mesh designed to smooth and support.
Feel your best in this MTF favorite! This three-pi Feel your best in this MTF favorite! This three-piece cup gives side support for great uplift and forward projection. Don't miss out on this new color! 😍
Treat yourself on this international self-care day Treat yourself on this international self-care day! Book your appointment today, (845)-297-8345 ! ✨ 
#internationalselfcareday #selfcareday #selfcare #brafitters #brafitting #measuredtofit #wappingerfalls #dutchesscounty #hudsonvalleyhappenings #hudsonvalleyweddings
Come join us and other vendors at Ulster Saving's Come join us and other vendors at Ulster Saving's Community Day Event on August 4th from 11:00 am- 3:00pm! Can't wait to see you all there!💜
The signature Envisage collection returns with sho The signature Envisage collection returns with show-stopping Raspberry, a gorgeous ruby red with subtle iridescent shimmers. The abstract animal jacquard design of this collection is a winner season after season, and it’s no wonder with its sublime comfort and signature fit. 😍
Goddess's Kayla has a new addition, Reverie, a des Goddess's Kayla has a new addition, Reverie, a design reminiscent of daydreaming and happy memories, in delicate shades of lilac and terracotta. ✨
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Store Hours

Fittings by Appointment
Mon and Fri      10am — 5pm
Tue & Thu           1pm — 7pm
2nd & 4th Sat    10am — 3pm

Call Us: (845) 297-8345
789 Sergeant Palmateer Way
Wappingers Falls, NY 12590

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